Written vs. Audio Marketing?
by Jeremy Gossman

Are you ready for some interesting figures?

* People remember only 10% of what they read

* People remember only 20% of what they hear

* But people remember 50% of what they both read
and hear!

** And it is found that audio increases the web site
viewers attention span by 45%

** Almost 80% of web users have audio!!!!!!

These figures reflect the necessity of having audio on
your website. There are 3 basic components to
recording audio:

1.) A Recording Program
2.) A Uni-Directional Microphone
3.) A Code that will call on your audio

Today, you will learn about the recording program. In
order to record your voice or the sounds you desire,
you must have a program that can do the job....

Total Recorder and Sonic Foundry's Sound Forge Studio
6.0 are 2 programs that come highly recommended.

To Find out more about these programs check out the
links provided below:

http://www.totalrecorder.com
http://www.sonicfoundry.com/main.asp

*Please note that there are several products at the
Sonic Foundry website but for your recording purposes
the Sound Forge Studio 6.0 will do the job and comes
at a reasonable price.

#2, a uni-directional microphone.
A terrific uni-directional microphone can be found at
Radio Shack.

http://www.radioshack.com

Once you get there, you will want to do a search for
Uni-Directional Microphone.

*Or you could always go by your local Radio Shack or
electronics store.

With the use of the a program such as Total Recorder or
Sound Forge Studio 6.0 and a microphone, you can start
the recording process!